G2 Vendor Directory

Lumen by Talkwalker vs. BuzzSumo

A side-by-side comparison based on G2 review data.

MetricLumen by Talkwalker

by Hootsuite

BuzzSumo

by Cision

Overall rating4.34.5
Review count137107
Ease of use8.89.1
Ease of setup8.69.2
Quality of support9.48.9
Meets requirements8.68.9
NPS61.90476268.571429
Small Business39.3%58.9%
Mid-Market34.8%35.5%
Enterprise25.9%5.6%
Total page views800544
Total LLM citations74513,800

Lumen by Talkwalker

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes.

Pros

  • Customer Support
  • Customization
  • Trend Analysis
  • Feature Quantity
  • Multi-platform
  • Training

BuzzSumo

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Pros

  • Content Management
  • Content Creation
  • Features
  • Ease of Use
  • Time-saving
  • Research Tools