Lucid Visual Collaboration Suite vs. Backstory

Lucid is a Work Acceleration Platform powered by visual collaboration that helps teams see and build the future. Serving more than 100 million users and 99% of the Fortune 500, its enterprise offering is the Lucid Visual Collaboration Suite, which combines Lucidchart for intelligent diagramming and Lucidspark for virtual whiteboarding. With an infinite, universal canvas, cross-functional teams can switch seamlessly between purpose-built toolsets to visualize complex systems, ideate, plan, and build better ideas faster.

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.