G2 Vendor Directory

Lotame Spherical Platform vs. LiveRamp

A side-by-side comparison based on G2 review data.

MetricLotame Spherical Platform

by Lotame

LiveRamp

by LiveRamp

Overall rating4.34.1
Review count117116
Ease of use8.88.1
Ease of setup8.67.6
Quality of support9.38.3
Meets requirements8.68.4
NPS59.29203538.461538
Small Business29.9%19.8%
Mid-Market56.4%31.9%
Enterprise13.7%48.3%
Total page views102893
Total LLM citations5795,518

Lotame Spherical Platform

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes.

Pros

    LiveRamp

    LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

    Pros

    • Ease of Use
    • Platform Integration
    • Audience Activation
    • Data Management
    • Channel Management
    • Integrations