G2 Vendor Directory

Lofty vs. Zurple

A side-by-side comparison based on G2 review data.

MetricLofty

by Lofty

Zurple

by Zurple

Overall rating4.33.8
Review count41156
Ease of use8.48.4
Ease of setup7.98.6
Quality of support7.68.1
Meets requirements8.77.9
NPS57.00245733.333333
Small Business85.4%56.4%
Mid-Market10.2%38.2%
Enterprise4.5%5.5%
Total page views1,29963
Total LLM citations20,11037

Lofty

Lofty is an award-winning AI innovator transforming how real estate professionals work, from individual agents and growing teams to large brokerages. At the center of the platform is Lofty AOS, the real estate industry’s first agentic AI operating system, designed to move beyond traditional software and task-based AI by helping plan, execute, and manage real estate workflows. Built directly into Lofty’s all-in-one real estate platform, a growing team of specialized AI agents works alongside real estate professionals across the customer lifecycle.

Pros

  • Ease of Use
  • Features
  • Integrations
  • Lead Generation
  • Customization
  • Automation

Zurple

Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle.

Pros