G2 Vendor Directory

Lofty vs. Fello

A side-by-side comparison based on G2 review data.

MetricLofty

by Lofty

Fello

by Fello

Overall rating4.34.8
Review count411115
Ease of use8.49.1
Ease of setup7.99.3
Quality of support7.69.8
Meets requirements8.79.4
NPS57.00245792.105263
Small Business85.4%89.5%
Mid-Market10.2%10.5%
Enterprise4.5%0.0%
Total page views1,2992,133
Total LLM citations20,11016,017

Lofty

Lofty is an award-winning AI innovator transforming how real estate professionals work, from individual agents and growing teams to large brokerages. At the center of the platform is Lofty AOS, the real estate industry’s first agentic AI operating system, designed to move beyond traditional software and task-based AI by helping plan, execute, and manage real estate workflows. Built directly into Lofty’s all-in-one real estate platform, a growing team of specialized AI agents works alongside real estate professionals across the customer lifecycle.

Pros

  • Ease of Use
  • Features
  • Integrations
  • Lead Generation
  • Customization
  • Automation

Fello

Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Lead Generation
  • Features
  • Business Growth