G2 Vendor Directory

Lofty vs. Cloze

A side-by-side comparison based on G2 review data.

MetricLofty

by Lofty

Cloze

by Cloze

Overall rating4.34.0
Review count41143
Ease of use8.48.5
Ease of setup7.99.5
Quality of support7.68.4
Meets requirements8.78.3
NPS57.00245737.209302
Small Business85.4%78.4%
Mid-Market10.2%13.5%
Enterprise4.5%8.1%
Total page views1,299532
Total LLM citations20,1103,662

Lofty

Lofty is an award-winning AI innovator transforming how real estate professionals work, from individual agents and growing teams to large brokerages. At the center of the platform is Lofty AOS, the real estate industry’s first agentic AI operating system, designed to move beyond traditional software and task-based AI by helping plan, execute, and manage real estate workflows. Built directly into Lofty’s all-in-one real estate platform, a growing team of specialized AI agents works alongside real estate professionals across the customer lifecycle.

Pros

  • Ease of Use
  • Features
  • Integrations
  • Lead Generation
  • Customization
  • Automation

Cloze

Cloze provides a comprehensive real estate platform that combines native CRM, marketing, and lead management capabilities with tight integrations into your brokerage’s systems and any other tools your agents use to increase agent productivity and drive more revenue from every connection. Powered by the Cloze Intelligence Engine, Cloze connects rather than replaces the tools your agents love and automatically brings together contact, communication, and transaction data across all your systems and tools into one unified view.

Pros