G2 Vendor Directory

LocaliQ vs. Google Marketing Platform

A side-by-side comparison based on G2 review data.

MetricLocaliQ

by USA TODAY Co.

Google Marketing Platform

by Google

Overall rating4.54.1
Review count1,100300
Ease of use9.18.2
Ease of setup9.17.7
Quality of support9.37.3
Meets requirements8.98.7
NPS72.42339832.851986
Small Business71.8%25.8%
Mid-Market24.2%47.1%
Enterprise4.0%27.1%
Total page views1,686432
Total LLM citations9,2791,936

LocaliQ

LocaliQ, as part of USA TODAY Co., helps businesses grow with advanced digital marketing technology, a specialized team behind every campaign, and the trusted reach of media solutions on the USA TODAY Network. Together, we deliver the complete solution for connecting businesses with customers, wherever they are. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently.

Pros

  • Customer Support
  • Helpful
  • Team Helpfulness
  • Business Growth
  • Lead Generation
  • Ease of Use

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Pros

  • Features
  • Campaign Management
  • Performance Results
  • Ease of Use
  • Efficiency
  • ROI Improvement