G2 Vendor Directory

LinkedIn Sales Navigator vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricLinkedIn Sales Navigator

by LinkedIn

Apollo.io

by Apollo.io

Overall rating4.44.7
Review count2,2129,851
Ease of use8.89.2
Ease of setup9.19.0
Quality of support8.48.9
Meets requirements8.99.2
NPS54.8416783.992806
Small Business32.6%66.9%
Mid-Market48.4%28.4%
Enterprise19.0%4.7%
Total page views3,57526,360
Total LLM citations34,608186,531

LinkedIn Sales Navigator

LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 860M + members, 60M + companies, and 200 countries and territories.

Pros

  • Lead Generation
  • Ease of Use
  • LinkedIn Integration
  • Contact Information
  • Features
  • Effective

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation