G2 Vendor Directory

LinkedIn Sales Insights vs. Cognism

A side-by-side comparison based on G2 review data.

MetricLinkedIn Sales Insights

by LinkedIn

Cognism

by Cognism

Overall rating4.44.5
Review count2011,377
Ease of use9.09.2
Ease of setup8.99.2
Quality of support8.79.2
Meets requirements8.98.8
NPS59.29648267.649226
Small Business35.9%26.4%
Mid-Market50.5%52.7%
Enterprise13.5%20.9%
Total page views4072,384
Total LLM citations62123,297

LinkedIn Sales Insights

LinkedIn Sales Insights was a data analytics platform designed to empower sales operations teams with real-time, reliable data for smarter sales planning. Leveraging LinkedIn's extensive network of over 740 million members, it provided insights into company structures, growth trends, and market opportunities, enabling businesses to make informed decisions and strategically prioritize accounts. Key Features and Functionality: - In-Depth Market Analysis: Offered granular views of markets, helping sales teams size their addressable market and identify whitespace opportunities.

Pros

  • Lead Generation
  • Data Accuracy
  • Contact Information
  • Intent Data
  • Easy Setup
  • Ease of Use

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy