G2 Vendor Directory

Lightcast Gazelle vs. Act-On

A side-by-side comparison based on G2 review data.

MetricLightcast Gazelle

by Lightcast

Act-On

by Act-On Software

Overall rating4.74.1
Review count611,071
Ease of use9.18.3
Ease of setup9.38.0
Quality of support9.88.9
Meets requirements9.18.4
NPS85.24590241.456311
Small Business68.9%39.0%
Mid-Market23.0%49.4%
Enterprise8.2%11.6%
Total page views67974
Total LLM citations1084,432

Lightcast Gazelle

Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies.

Pros

    Act-On

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

    Pros

    • Ease of Use
    • Customer Support
    • Email Marketing
    • Email Management
    • Integrations
    • Helpful