G2 Vendor Directory

Liftoff vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricLiftoff

by Launchpad Intelligent Software

Viant Technology

by Viant Technology LLC

Overall rating4.54.2
Review count11311
Ease of use9.88.2
Ease of setup10.08.3
Quality of support9.89.1
Meets requirements10.08.4
NPS81.81818238.709677
Small Business72.7%38.9%
Mid-Market9.1%40.8%
Enterprise18.2%20.3%
Total page views113537
Total LLM citations7603,735

Liftoff

Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization.

Pros

  • Ease of Use
  • Customer Support
  • No Coding
  • App Variety
  • Process Simplification
  • Template Variety

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management