G2 Vendor Directory

Liftoff vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricLiftoff

by Launchpad Intelligent Software

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.54.3
Review count11660
Ease of use9.88.7
Ease of setup10.08.6
Quality of support9.89.1
Meets requirements10.08.6
NPS81.81818249.467275
Small Business72.7%27.4%
Mid-Market9.1%57.9%
Enterprise18.2%14.7%
Total page views1131,457
Total LLM citations7609,026

Liftoff

Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization.

Pros

  • Ease of Use
  • Customer Support
  • No Coding
  • App Variety
  • Process Simplification
  • Template Variety

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful