LeadSquared Sales CRM vs. Thryv

LeadSquared Sales CRM is our core sales execution product, built to support inside sales, call center, and field sales teams in managing leads, tracking pipeline activity, and closing deals from a single platform. It functions as the central hub that our other modules — marketing, mobile, service — connect into. We cover several areas of the sales process. Our lead management handles capturing leads from various sources, qualifying and scoring them automatically, and routing them to the appropriate rep or team based on configurable rules.

Thryv is AI powered small business marketing software and a growth platform built for local service businesses. It combines online listings, reputation management, social media management, websites, digital advertising, and AI-powered lead insights with done for you marketing services to help businesses attract and convert more customers. Built for local service businesses, Thryv combines easy to use marketing software with done-for-you marketing services, giving owners the flexibility to manage their marketing or get expert help.