G2 Vendor Directory

LeadPost vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricLeadPost

by LeadPost LLC

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.84.3
Review count23660
Ease of use9.28.7
Ease of setup9.28.6
Quality of support9.89.1
Meets requirements9.68.6
NPS86.95652249.467275
Small Business81.8%27.4%
Mid-Market18.2%57.9%
Enterprise0.0%14.7%
Total page views1441,457
Total LLM citations3839,026

LeadPost

LeadPost enables B2B and B2C marketers to turn more of their website visitors into customers. It works by sending up to 40% of your anonymous website visitors right to your CRM – even if they don't fill out a form! Then, you can retarget those high-intent leads with email, direct mail, and other marketing campaigns to increase sales.

Pros

  • Customer Support
  • Ease of Use
  • Lead Generation
  • Easy Setup
  • Helpful
  • Marketing Campaigns

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful