G2 Vendor Directory

LeadPost vs. Act-On

A side-by-side comparison based on G2 review data.

MetricLeadPost

by LeadPost LLC

Act-On

by Act-On Software

Overall rating4.84.1
Review count231,071
Ease of use9.28.3
Ease of setup9.28.0
Quality of support9.88.9
Meets requirements9.68.4
NPS86.95652241.456311
Small Business81.8%39.0%
Mid-Market18.2%49.4%
Enterprise0.0%11.6%
Total page views144974
Total LLM citations3834,432

LeadPost

LeadPost enables B2B and B2C marketers to turn more of their website visitors into customers. It works by sending up to 40% of your anonymous website visitors right to your CRM – even if they don't fill out a form! Then, you can retarget those high-intent leads with email, direct mail, and other marketing campaigns to increase sales.

Pros

  • Customer Support
  • Ease of Use
  • Lead Generation
  • Easy Setup
  • Helpful
  • Marketing Campaigns

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful