G2 Vendor Directory

Lative vs. Gradient Works

A side-by-side comparison based on G2 review data.

MetricLative

by Lative

Gradient Works

by Gradient Works

Overall rating4.84.9
Review count2011
Ease of use9.19.4
Ease of setup8.89.0
Quality of support9.810.0
Meets requirements9.49.7
NPS8590.909091
Small Business5.9%20.0%
Mid-Market58.8%60.0%
Enterprise35.3%20.0%
Total page views12759
Total LLM citations15449

Lative

Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their revenue objectives in the most profitable and efficient way. By providing real-time insights, automation, and deep analytics, we empower revenue leaders to optimize performance, reduce inefficiencies, and confidently scale their organizations. Why we exist: Sales teams today face increasing pressure to hit ambitious targets while navigating complex markets, evolving customer needs, and economic uncertainty.

Pros

  • Customer Support
  • Ease of Use
  • Planning
  • Analytics
  • Visibility
  • Efficiency

Gradient Works

Gradient Works is a dynamic book management platform for commercial sales teams. Dynamic book management is a modern approach to sales territory management that dynamically allocates accounts to reps based on fit and capacity. The AI-native Gradient Works platform includes tools to improve account selection and segmentation, territory management and account routing, and pipeline creation analytics.

Pros

  • Customization Ease
  • Scalability
  • Efficiency
  • Sharing
  • Time-saving
  • Ease of Use