Lative vs. CaptivateIQ
A side-by-side comparison based on G2 review data.
| Metric | Lative | CaptivateIQ |
|---|---|---|
| Overall rating | 4.8 | 4.7 |
| Review count | 20 | 3,490 |
| Ease of use | 9.1 | 9.5 |
| Ease of setup | 8.8 | 9.0 |
| Quality of support | 9.8 | 9.5 |
| Meets requirements | 9.4 | 9.5 |
| NPS | 85 | 80.509965 |
| Small Business | 5.9% | 6.2% |
| Mid-Market | 58.8% | 68.3% |
| Enterprise | 35.3% | 25.5% |
| Total page views | 127 | 3,539 |
| Total LLM citations | 154 | 22,010 |
Lative
Lative is an advanced sales planning and decision intelligence platform designed to help companies meet their revenue objectives in the most profitable and efficient way. By providing real-time insights, automation, and deep analytics, we empower revenue leaders to optimize performance, reduce inefficiencies, and confidently scale their organizations. Why we exist: Sales teams today face increasing pressure to hit ambitious targets while navigating complex markets, evolving customer needs, and economic uncertainty.
- Customer Support
- Ease of Use
- Planning
- Analytics
- Visibility
- Efficiency
CaptivateIQ
Planning and incentives in sync—finally. CaptivateIQ is the only modern platform that brings quota, territory, headcount, and compensation into a single, AI-powered workspace—built for agility, alignment, and scale. Purpose-built for modern revenue teams, CaptivateIQ bridges the gap between incentive compensation management and sales planning, so strategy, execution, and measurement operate in perfect harmony. Legacy SPM solutions and spreadsheets weren’t designed for dynamic go-to-market organizations.
- Ease of Use
- Simple
- Helpful
- Accuracy
- Intuitive
- Visibility