Kibo Commerce vs. Fresho

KIBO is a MACH-certified, composable commerce platform designed for retailers, manufacturers, wholesalers, and distributors to handle complex business requirements, such as account-based pricing, multi-site catalogs, and layered promotions. KIBO unifies B2B and B2C eCommerce, Order Management, and Agentic on a single, API-first architecture. Our platform enables enterprises to manage multiple business models (i.e., D2C, B2B2C) from one source of truth.

Fresho is an AI-powered order management platform built for food distributors and wholesalers, bringing the entire ordering process into one place - from order capture to fulfilment, invoicing and payments. It helps teams reduce manual work, improve accuracy and run operations more efficiently. Co-founded in 2015 by a co-founder with deep roots in seafood distribution, Fresho was created to solve the real challenges of fresh food wholesale, where speed, accuracy and customer service matter.