G2 Vendor Directory

Key Survey vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricKey Survey

by FORM

Qualtrics Market Research

by Qualtrics

Overall rating4.54.4
Review count263,020
Ease of use9.18.7
Ease of setup8.68.6
Quality of support8.88.9
Meets requirements9.39.1
NPS66.66666762.765957
Small Business26.9%22.0%
Mid-Market38.5%33.3%
Enterprise34.6%44.7%
Total page views232,380
Total LLM citations22,745

Key Survey

Key Survey by FORM is the industry’s most customizable survey management solution designed to transform customer and team member experiences for good. Easily create surveys with multichannel distribution that include custom end-to-end design options, including colors, fonts, and logos. Then group responses by participant type, region, and custom fields for at-a-glance review and analysis. Use role-based access to get the data you need and open API and integrations to connect survey response with other systems of record.

Pros

    Qualtrics Market Research

    Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

    Pros

    • Ease of Use
    • Survey Creation
    • Features
    • Intuitive
    • Ease of Creation
    • User Interface