Kasplo vs. SAP Engagement Cloud (formerly SAP Emarsys)

Kasplo is an enterprise grade email marketing platform that helps brands boost their sales, customer retention and improve lifetime value of customers. The key highlights include an easy to use email builder with drag and drop options, segmentation tools to tailor your messages to users, and creating various intent capture forms. As a smart email toolkit, businesses can use Kasplo to take the best advantage of this cost effective and ROI driven marketing platform.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.