G2 Vendor Directory

Kantar Advertising Insights vs. Sensor Tower

A side-by-side comparison based on G2 review data.

MetricKantar Advertising Insights

by Kantar

Sensor Tower

by Sensor Tower

Overall rating4.24.4
Review count14171
Ease of use7.38.4
Ease of setup9.38.5
Quality of support8.18.8
Meets requirements7.98.5
NPS42.85714360.119048
Small Business21.4%27.6%
Mid-Market50.0%44.7%
Enterprise28.6%27.6%
Total page views1021,707
Total LLM citations53628,057

Kantar Advertising Insights

With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations.

Pros

    Sensor Tower

    Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, web, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

    Pros