G2 Vendor Directory

Kantar Advertising Insights vs. MobileAction

A side-by-side comparison based on G2 review data.

MetricKantar Advertising Insights

by Kantar

MobileAction

by MobileAction

Overall rating4.24.4
Review count14113
Ease of use7.38.7
Ease of setup9.39.1
Quality of support8.19.2
Meets requirements7.98.7
NPS42.85714364.60177
Small Business21.4%47.3%
Mid-Market50.0%41.1%
Enterprise28.6%11.6%
Total page views102526
Total LLM citations5368,426

Kantar Advertising Insights

With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations.

Pros

    MobileAction

    Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels.

    Pros

    • Ease of Use
    • Features
    • Helpful
    • Customer Support
    • Insights
    • Keyword Research