Kantar Advertising Insights vs. Growth Channel

With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations.

Growth Channel is a programmatic advertising platform for brands, agencies, and performance marketing teams. It provides one place to plan, launch, optimize, and measure campaigns across CTV, streaming audio, online video, display, native, mobile, digital out-of-home, in-game, retail media, and Meta. Campaign Manager brings channels, budgets, tracking, creative, pacing, and campaign settings into a single view. Audience Builder supports prebuilt segments, geofencing, lookalike audiences, remarketing, contextual and keyword targeting, account-based marketing, and first-party data.