G2 Vendor Directory

Kantar Advertising Insights vs. AppMagic

A side-by-side comparison based on G2 review data.

MetricKantar Advertising Insights

by Kantar

AppMagic

by AppMagic

Overall rating4.24.8
Review count1436
Ease of use7.39.7
Ease of setup9.39.9
Quality of support8.19.8
Meets requirements7.99.3
NPS42.85714385.714286
Small Business21.4%78.8%
Mid-Market50.0%18.2%
Enterprise28.6%3.0%
Total page views102737
Total LLM citations53628,462

Kantar Advertising Insights

With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations.

Pros

    AppMagic

    AppMagic is an accurate and easy-to-use tool for exploring mobile apps market. Access data on 15.1 million apps and 5.2 million publishers to gain a competitive edge, discover innovation, and boost your revenue. We simplify complex data into actionable insights with an intuitive interface. Whether you’re a developer, marketer, or publisher, AppMagic empowers you to make informed decisions that drive success. — Market Research: 20+ tools and 500+ tags for precise data selection. — UA Improvement: Over 230+ million creatives.

    Pros

    • Ease of Use
    • Features
    • Insights
    • User Interface
    • Interface Ease-of-Use
    • Intuitive