G2 Vendor Directory

Joy Loyalty vs. Marsello

A side-by-side comparison based on G2 review data.

MetricJoy Loyalty

by Joy

Marsello

by Marsello

Overall rating4.84.4
Review count7631
Ease of use9.18.9
Ease of setup8.99.3
Quality of support9.99.2
Meets requirements9.28.8
NPS93.24324362.068966
Small Business93.3%74.2%
Mid-Market6.7%25.8%
Enterprise0.0%0.0%
Total page views830101
Total LLM citations1,387350

Joy Loyalty

Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages. Paid membership, VIP tiers, and a rule engine shape any program.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Setup Ease
  • Features
  • User Interface

Marsello

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data.

Pros