Joy Loyalty vs. Duel

Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages. Paid membership, VIP tiers, and a rule engine shape any program.

Brands winning today aren’t running better ad campaigns. They’re building better relationships - with the customers, employees, creators, and fans who drive discovery, conversion, and trust. Duel is the platform that manages those relationships at scale. Duel turns a brand’s people into its growth engine. With our proprietary Advocate Intelligence Graph that understands every individual, and a comprehensive engagement and reward layer, Duel helps brands transform any act of advocacy into measurable, attributable growth. You don’t need multiple tools.