G2 Vendor Directory

Joy Loyalty vs. Cello

A side-by-side comparison based on G2 review data.

MetricJoy Loyalty

by Joy

Cello

by Cello

Overall rating4.84.9
Review count7635
Ease of use9.19.5
Ease of setup8.99.4
Quality of support9.910.0
Meets requirements9.29.2
NPS93.243243100
Small Business93.3%65.7%
Mid-Market6.7%34.3%
Enterprise0.0%0.0%
Total page views830138
Total LLM citations1,387410

Joy Loyalty

Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages. Paid membership, VIP tiers, and a rule engine shape any program.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Setup Ease
  • Features
  • User Interface

Cello

Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications.

Pros