Jitsu vs. Data 360 (formerly Salesforce Data Cloud)

Jitsu is an open-source customer data platform that collects events from websites, mobile apps and servers and delivers them to data warehouses, analytics tools and marketing destinations in real time. It is MIT-licensed and can be self-hosted, run as a managed cloud service, or deployed as a dedicated single-tenant private cloud. Jitsu's JavaScript integration is fully compatible with the Segment API, so existing analytics.js tracking calls work against Jitsu without any frontend code changes, and teams can run Jitsu alongside their current pipeline before committing to a migration.

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.