Jitsu vs. Appier AIRIS (formerly Woopra)

Jitsu is an open-source customer data platform that collects events from websites, mobile apps and servers and delivers them to data warehouses, analytics tools and marketing destinations in real time. It is MIT-licensed and can be self-hosted, run as a managed cloud service, or deployed as a dedicated single-tenant private cloud. Jitsu's JavaScript integration is fully compatible with the Segment API, so existing analytics.js tracking calls work against Jitsu without any frontend code changes, and teams can run Jitsu alongside their current pipeline before committing to a migration.

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications.