G2 Vendor Directory

Instapage vs. Freshmarketer

A side-by-side comparison based on G2 review data.

MetricInstapage

by airSlate

Freshmarketer

by Freshworks

Overall rating4.34.1
Review count52135
Ease of use9.29.1
Ease of setup9.28.9
Quality of support8.98.3
Meets requirements8.78.5
NPS57.79092740
Small Business64.5%48.6%
Mid-Market27.8%31.4%
Enterprise7.7%20.0%
Total page views56188
Total LLM citations4,260389

Instapage

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.

Pros

  • Ease of Use
  • Landing Pages
  • Easy Creation
  • Intuitive
  • Easy Setup
  • User Experience

Freshmarketer

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.

Pros

  • User Journey
  • CRM Features
  • Ease of Use
  • Intuitive
  • CRM Integration
  • Journey Creation