Instacart Retailer Platform vs. Routific

Take the next step in your digital retail journey with Instacart Platform, a flexible suite of technology offerings. Instacart's dedicated teams adopt our offerings to meet you where you are today, and help you build a platform for future success with scalable services that ensure successful product adoption.

Routific is route planning, route optimization and delivery management software for local delivery businesses. Dispatchers plan clean, driver-friendly routes, adjust them with drag-and-drop, and send them to a free driver app. Drivers record time-stamped proof of delivery. Customers get a real-time tracking link and branded notifications. Planned-vs-actual reports and driver KPIs show where routes can get more efficient. The two-way Shopify integration pulls orders into Routific and sends delivery statuses back to Shopify. Other systems connect through an API or no-code links to 9,000+ apps.