Insites vs. SOCi

Insites is an AI visibility and website audit platform for companies that sell digital services to small and medium businesses. It answers one question in under 60 seconds: how does this business perform in AI search and traditional search, and what needs fixing? Insites combines answer engine optimisation (AEO), generative engine optimisation (GEO), technical SEO, local SEO, keyword analysis and finding, social media, performance, and more into a single colour-coded report that a non-technical salesperson can talk through on a call.

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape.