Insites vs. Keyword.com

Insites is an AI visibility and website audit platform for companies that sell digital services to small and medium businesses. It answers one question in under 60 seconds: how does this business perform in AI search and traditional search, and what needs fixing? Insites combines answer engine optimisation (AEO), generative engine optimisation (GEO), technical SEO, local SEO, keyword analysis and finding, social media, performance, and more into a single colour-coded report that a non-technical salesperson can talk through on a call.

Keyword.com is a keyword rank tracker and AI visibility monitor that lets you accurately track brand performance in Google SERPs and LLMs like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. This dedicated rank tracker is designed for SEO agencies and in-house teams to monitor real-time data on keyword positions, SERP features, competitive share of voice, and AI visibility, all within dashboards that support over 100,000 tracked keywords per workspace. Features include daily updates, clear reporting, and white-label dashboards optimized for agency reporting.