G2 Vendor Directory

Insites vs. BrightLocal

A side-by-side comparison based on G2 review data.

MetricInsites

by Insites Technologies Ltd.

BrightLocal

by BrightLocal

Overall rating4.74.6
Review count95230
Ease of use9.58.9
Ease of setup9.48.8
Quality of support9.79.3
Meets requirements9.29.0
NPS82.97872378.378378
Small Business52.1%87.2%
Mid-Market38.3%10.6%
Enterprise9.6%2.2%
Total page views3581,086
Total LLM citations90123,994

Insites

Insites is an AI visibility and website audit platform for companies that sell digital services to small and medium businesses. It answers one question in under 60 seconds: how does this business perform in AI search and traditional search, and what needs fixing? Insites combines answer engine optimisation (AEO), generative engine optimisation (GEO), technical SEO, local SEO, keyword analysis and finding, social media, performance, and more into a single colour-coded report that a non-technical salesperson can talk through on a call.

Pros

  • Ease of Use
  • Helpful
  • Valuable Insights
  • User-Friendly
  • Easy Integrations
  • Reporting

BrightLocal

BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow.

Pros

  • Rank Tracking
  • Review Management
  • Ease of Use
  • Dashboard Usability
  • Tracking
  • Navigation Ease