G2 Vendor Directory

Insightly Marketing vs. Adobe Marketo Engage

A side-by-side comparison based on G2 review data.

MetricInsightly Marketing

by Unbounce

Adobe Marketo Engage

by Adobe

Overall rating3.54.1
Review count103,339
Ease of use7.97.8
Ease of setup8.67.4
Quality of support7.17.9
Meets requirements7.98.5
NPS-1039.981303
Small Business60.0%24.2%
Mid-Market40.0%51.3%
Enterprise0.0%24.4%
Total page views734,854
Total LLM citations11052,924

Insightly Marketing

Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving you and your teams access to actionable insights faster than ever. It has a beautiful, easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. Build engaging campaigns and grow a pipeline to support sales, all in minutes. Align sales and marketing efforts with a single, unified view of the customer across all marketing and sales touchpoints.

Pros

    Adobe Marketo Engage

    Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys.

    Pros

    • Ease of Use
    • Automation
    • Features
    • Integrations
    • Marketing Automation
    • Automation Efficiency