G2 Vendor Directory

Insightly Marketing vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricInsightly Marketing

by Unbounce

ActiveCampaign

by ActiveCampaign

Overall rating3.54.4
Review count1014,827
Ease of use7.98.5
Ease of setup8.68.3
Quality of support7.18.7
Meets requirements7.98.9
NPS-1063.188467
Small Business60.0%92.0%
Mid-Market40.0%7.1%
Enterprise0.0%0.9%
Total page views7312,380
Total LLM citations110171,147

Insightly Marketing

Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving you and your teams access to actionable insights faster than ever. It has a beautiful, easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. Build engaging campaigns and grow a pipeline to support sales, all in minutes. Align sales and marketing efforts with a single, unified view of the customer across all marketing and sales touchpoints.

Pros

    ActiveCampaign

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

    Pros

    • Ease of Use
    • Automation
    • Automations
    • Automation Features
    • Features
    • Email Marketing