G2 Vendor Directory

Insightly CRM vs. Scratchpad

A side-by-side comparison based on G2 review data.

MetricInsightly CRM

by Unbounce

Scratchpad

by Scratchpad

Overall rating4.24.8
Review count9451,493
Ease of use8.69.6
Ease of setup8.59.5
Quality of support8.39.7
Meets requirements8.59.3
NPS45.78833791.032609
Small Business73.2%21.2%
Mid-Market20.3%57.9%
Enterprise6.6%20.9%
Total page views1,089535
Total LLM citations12,6752,284

Insightly CRM

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly helps teams build and convert sales pipeline, increase productivity, and build lasting customer relationships. Centralize and manage all your customer, sales, and business data—leads, contacts, emails, events, quotes, projects, tasks, opportunities, and business reports—in one easy-to-use, flexible and secure CRM that scales with your business.

Pros

  • Ease of Use
  • Easy Customization
  • Customizability
  • Feature Richness
  • Integrations
  • Customer Support

Scratchpad

Scratchpad: The AI workspace for sales Remove admin work. Execute flawlessly. Win more deals. Scratchpad is the AI workspace built for sales. It removes admin work for sellers and drives strategy and execution on every deal — automated before and after every call. Sellers use Scratchpad to: - Update Salesforce fields from calls, emails, and notes - Take structured notes tied to opportunities and accounts - Draft follow-ups, business cases, and handoff docs - Review deals, surface risks, and prep for next steps - Qualify pipeline consistently with MEDDIC, SPICED, or custom criteria - The

Pros

  • Ease of Use
  • Helpful
  • Salesforce Integration
  • Time-saving
  • Daily Use
  • CRM Integration