Informa TechTarget Portal (Priority Engine) vs. AdRoll ABM (Formerly RollWorks)
A side-by-side comparison based on G2 review data.
| Metric | Informa TechTarget Portal (Priority Engine) | AdRoll ABM (Formerly RollWorks) |
|---|---|---|
| Overall rating | 4.3 | 4.3 |
| Review count | 453 | 660 |
| Ease of use | 8.6 | 8.7 |
| Ease of setup | 8.6 | 8.6 |
| Quality of support | 9.0 | 9.1 |
| Meets requirements | 8.5 | 8.6 |
| NPS | 50.225225 | 49.467275 |
| Small Business | 9.1% | 27.4% |
| Mid-Market | 40.7% | 57.9% |
| Enterprise | 50.2% | 14.7% |
| Total page views | 916 | 1,457 |
| Total LLM citations | 9,413 | 9,026 |
Informa TechTarget Portal (Priority Engine)
Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties.
- Intent Data
- Insights Value
- Ease of Use
- Lead Generation
- Buyer Intent
- Contact Information
AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful