Incentivesmart Customer Loyalty vs. SAP Engagement Cloud (formerly SAP Emarsys)

Incentivesmart's Customer & Channel Loyalty platform is a B2B loyalty and incentive solution that helps businesses reward the right behaviours, strengthen customer and partner relationships, and drive repeat sales. Brands like Michelin, Miele, HOYA, and Norwegian Cruise Line trust us to design and run programmes that actually move the needle. Our Traction Framework methodology means we don't just hand you a platform and wish you luck. We help you understand what drives your customers and channel partners, then build a programme around that.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.