G2 Vendor Directory

illumin vs. SmartyAds DSP

A side-by-side comparison based on G2 review data.

Metricillumin

by illumin

SmartyAds DSP

by SmartyAds

Overall rating4.34.5
Review count15723
Ease of use8.39.2
Ease of setup8.38.8
Quality of support9.28.8
Meets requirements8.49.2
NPS5068.181818
Small Business60.7%85.7%
Mid-Market30.0%14.3%
Enterprise9.3%0.0%
Total page views1,010157
Total LLM citations2,294239

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease

SmartyAds DSP

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield.

Pros

  • Easy Setup
  • Ease of Use
  • Setup Ease
  • Campaign Management
  • Customer Support
  • Dashboard Usability