G2 Vendor Directory

illumin vs. mediasmart

A side-by-side comparison based on G2 review data.

Metricillumin

by illumin

mediasmart

by mediasmart

Overall rating4.34.4
Review count15778
Ease of use8.38.4
Ease of setup8.38.5
Quality of support9.29.1
Meets requirements8.48.3
NPS5060.273973
Small Business60.7%72.4%
Mid-Market30.0%22.4%
Enterprise9.3%5.3%
Total page views1,01059
Total LLM citations2,29472

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease

mediasmart

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io

Pros

  • Ease of Use
  • Creativity
  • Audience Targeting
  • Understanding
  • Results Delivery
  • Versatility