G2 Vendor Directory

illumin vs. Connect

A side-by-side comparison based on G2 review data.

Metricillumin

by illumin

Connect

by Bridge

Overall rating4.34.8
Review count15727
Ease of use8.39.0
Ease of setup8.39.0
Quality of support9.29.7
Meets requirements8.49.7
NPS5092.592593
Small Business60.7%60.9%
Mid-Market30.0%13.0%
Enterprise9.3%26.1%
Total page views1,010385
Total LLM citations2,294308

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease

Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged.

Pros

  • Ease of Use
  • Audience Targeting
  • Campaign Management
  • Customer Support
  • Easy Setup
  • Results Performance