G2 Vendor Directory

illumin vs. AppDiscovery

A side-by-side comparison based on G2 review data.

Metricillumin

by illumin

AppDiscovery

by AppLovin

Overall rating4.34.2
Review count15711
Ease of use8.39.3
Ease of setup8.39.3
Quality of support9.29.0
Meets requirements8.49.1
NPS5045.454545
Small Business60.7%0.0%
Mid-Market30.0%100.0%
Enterprise9.3%0.0%
Total page views1,010155
Total LLM citations2,2941,328

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease

AppDiscovery

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

Pros