G2 Vendor Directory

illumin vs. AdLib DSP

A side-by-side comparison based on G2 review data.

Metricillumin

by illumin

AdLib DSP

by AdLib Media Group

Overall rating4.34.7
Review count15785
Ease of use8.39.4
Ease of setup8.39.4
Quality of support9.29.8
Meets requirements8.49.1
NPS5083.333333
Small Business60.7%84.7%
Mid-Market30.0%15.3%
Enterprise9.3%0.0%
Total page views1,010771
Total LLM citations2,2941,583

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease

AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady.

Pros

  • Ease of Use
  • Campaign Management
  • Setup Ease
  • Customer Support
  • Helpful
  • Team Helpfulness