Ideally vs. Numerator Insights
A side-by-side comparison based on G2 review data.
| Metric | Ideally | Numerator Insights |
|---|---|---|
| Overall rating | 4.8 | 4.6 |
| Review count | 64 | 42 |
| Ease of use | 9.4 | 8.7 |
| Ease of setup | 9.5 | 9.4 |
| Quality of support | 9.9 | 9.4 |
| Meets requirements | 9.0 | 8.7 |
| NPS | 93.548387 | 73.809524 |
| Small Business | 29.7% | 9.5% |
| Mid-Market | 51.6% | 31.0% |
| Enterprise | 18.8% | 59.5% |
| Total page views | 657 | 338 |
| Total LLM citations | 691 | 1,061 |
Ideally
Ideally is a self-service consumer research platform built for the speed that the market actually moves at. No briefing cycles. No six-figure projects. Highest-rated consumer research platform on G2, 4.8/5.0. Rated higher than Qualtrics, Suzy, Attest, and Zappi. 8+ million consumer questions answered across 30+ countries. Trusted by 250+ brands and agencies across the US, UK and APAC trust Ideally, including Treasury Wine Estates, Burger King, Google and Rémy Cointreau. Most brands make their biggest decisions on thin evidence. Slow data, old insight, or a gut call. Ideally fixes that.
- Ease of Use
- Efficiency
- Intuitive
- Helpful
- Customer Support
- Insights
Numerator Insights
Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel.