G2 Vendor Directory

IBM SPSS Statistics vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricIBM SPSS Statistics

by IBM

Qualtrics Market Research

by Qualtrics

Overall rating4.24.4
Review count9353,020
Ease of use8.28.7
Ease of setup8.28.6
Quality of support8.08.9
Meets requirements8.79.1
NPS44.93882162.765957
Small Business28.2%22.0%
Mid-Market28.7%33.3%
Enterprise43.1%44.7%
Total page views7,7592,380
Total LLM citations52,2882,745

IBM SPSS Statistics

IBM SPSS Statistics is an end-to-end statistical solution that simplifies advanced statistical analysis across industries for users of any statistical expertise. It offers comprehensive resources, expert support, and proven reliability to transform complex data into impactful decisions IBM SPSS Statistics recent version 32 release comes up with powerful new features such as AI Output Assistant, Mediation Analysis, Curated Help Designer and many advanced algorithms.

Pros

  • Ease of Use
  • Statistical Analysis
  • Data Management
  • Analysis Capabilities
  • User Interface
  • Visualization

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface