G2 Vendor Directory

HubSpot Sales Hub vs. Substrata

A side-by-side comparison based on G2 review data.

MetricHubSpot Sales Hub

by HubSpot

Substrata

by Substrata

Overall rating4.44.9
Review count14,3731,132
Ease of use8.99.8
Ease of setup8.69.8
Quality of support8.89.7
Meets requirements8.89.7
NPS61.14589498.850575
Small Business60.7%44.3%
Mid-Market35.4%39.8%
Enterprise4.0%15.9%
Total page views17,32918,006
Total LLM citations220,9513,093

HubSpot Sales Hub

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system.

Pros

  • Ease of Use
  • Features
  • Helpful
  • Lead Management
  • Intuitive
  • Integrations

Substrata

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

Pros

  • Accuracy
  • Helpful
  • Conversation Analysis
  • Insights
  • Time-saving
  • Analytics