HowNow vs. Thrive learning

HowNow is one of the fastest-growing learning platforms in Europe, trusted by 10,000+ teams, including UK Government, Trainline, Checkout.com, Investec, Depop, and Mercer. Our mission? To make meaningful learning a seamless part of everyday work.   With HowNow, you can create, discover, track, and manage all your learning and skills in one, smart platform. Feels like magic but it's powered by AI. Pull scattered knowledge with one search, close skills gaps with AI-powered insights, and seamlessly integrate with your existing tech stack.

Learning, knowledge and comms, finally in one place. Thrive is the AI-powered LMS that connects people, content and systems into one platform, AI where it matters, human where it counts. At the centre is Kiki, an AI agent with five roles: Admin, Assistant, Coach, Analyst and Content Creator, answering questions and taking action. The Hub connects your systems and comms in one homepage, Spaces brings social learning to life through team communities, and admins can even run Thrive from ChatGPT, Claude or Gemini via MCP.