HowNow vs. Absorb LMS

HowNow is one of the fastest-growing learning platforms in Europe, trusted by 10,000+ teams, including UK Government, Trainline, Checkout.com, Investec, Depop, and Mercer. Our mission? To make meaningful learning a seamless part of everyday work.   With HowNow, you can create, discover, track, and manage all your learning and skills in one, smart platform. Feels like magic but it's powered by AI. Pull scattered knowledge with one search, close skills gaps with AI-powered insights, and seamlessly integrate with your existing tech stack.

Absorb is an agentic AI-powered learning platform designed to deliver results for all learners — employees, partners, and customers alike. With AI agents that handle the heavy lifting across administration, content creation, and learner guidance, Absorb goes beyond traditional LMS capabilities to actively drive learning outcomes at scale. Seamless integrations across your tech stack, native content authoring, and advanced reporting and analytics simplify learning management while AI handles the routine.