Highlight vs. Sprig
A side-by-side comparison based on G2 review data.
| Metric | Highlight | Sprig |
|---|---|---|
| Overall rating | 4.6 | 4.3 |
| Review count | 29 | 199 |
| Ease of use | 8.9 | 8.9 |
| Ease of setup | 9.1 | 8.6 |
| Quality of support | 9.6 | 8.8 |
| Meets requirements | 9.4 | 8.7 |
| NPS | 68.965517 | 52.284264 |
| Small Business | 44.8% | 11.1% |
| Mid-Market | 31.0% | 60.6% |
| Enterprise | 24.1% | 28.3% |
| Total page views | 278 | 805 |
| Total LLM citations | 841 | 5,473 |
Highlight
Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.
- Ease of Use
- Customer Support
- Analysis Efficiency
- Research Efficiency
- Survey Management
- Implementation Ease
Sprig
Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies.
- Easy Setup
- Ease of Use
- Customer Support
- Intuitive
- Feedback Management
- Easy Integrations